The Seahawks’ 50/50 Raffle, newly presented by Starbucks, returned for year 2 at Lumen Field. Fans could purchase raffle tickets at kiosks throughout the stadium: entering for a chance to win half the total jackpot by the end of the 3rd quarter every home game. The other half benefitted our Spirit of 12 partners: nonprofits that align with the Seahawks’ community values. And at the end of the season, the total raised by the 50/50 Raffle was also matched by the Paul G. Allen Foundation.
The 50/50 Raffle program began even before the season kicked off. We promoted the application to become one of our Spirit of 12 partners, as well as created volunteer assets to help recruit raffle sellers at games where we knew we’d need extra help (ie: Thanksgiving, New Year’s Eve). We utilized our Seahawks Legends in-game to help push raffle sales, and also offered special ticket pricing around milestone game themes like our Super Bowl 48 Anniversary and Throwbacks games.
Role: Campaign Strategy, Media Planning, On-Asset Copy, Project Management
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Kelsey Mihachik 