Blue Friday Night Lights is a Seahawks’ community program aimed to show support for high school football within the Seattle community. Blitz, Seahawks Dancers, and a current player or Seahawks Legend will appear at these schools’ Friday night football games – bringing swag and interacting with the student athletes.
In 2023, Oberto became our first partner on the program: showing up with snacks and t-shirts on-site. We also partnered with Nike and Safeway to host a “Kickoff Classic” preseason high school match.
Role: Campaign Strategy, Media Planning, On-Asset Copy, Project Management
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Kelsey Mihachik 