As a way of upping the stakes in Super Bowl LVII, Bud Light teased the idea that they would help the winning team’s city, “Bring Home the Bud Light:” providing cold beers for the fanbase.
The brand worked with player partners Jamaal Charles of the Chiefs and Brian Westbrook of the Eagles to promote the campaign. Additionally, Twitter followers were given the opportunity to bring home the Bud Light early through a series of Beer Money giveaways.
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Kelsey Mihachik 