To promote Bud Light entering the Country Music space, artists on their roster were provided with post copy to announce their partnership. Bud Light gained additional visibility from social giveaways associated with the passion point: including spikes around CMT Awards and Stagecoach.
Role: Artist Pitch, Talent Copy, On-Asset Copy, Social Copy
Select images link out to social posts. Click to view in-platform.
Kelsey Mihachik 