Bud Light is constantly looking to expand its NFL player partner roster. To ring in the 2022-2023 season, the brand signed Dak Prescott. In this content shoot, Dak showcased his love for the product with intent to announce the collab via the Bud Light channels. The partnership was then amplified on Social with merch giveaways for the Dallas fanbase.
Role: Social Copy, Social Concepting
Select images link out to social posts. Click to view in-platform.
Kelsey Mihachik 