After sitting out the Super Bowl commercials in 2020, Budweiser made its return to the big screen for Super Bowl LVI with its, “Down Never Means Out” :60 spot.
The sentiment behind the commercial was to remind America that the country would come back stronger than ever in a post-pandemic environment. The commercial, shot by Yellowstone director Chloe Zhao, depicted a Clydesdale on its healing journey. Budweiser also partnered with viral Twitter account We Rate Dogs in a farse stunt, joking that the Clydesdale featured alongside the dog in the commercial was, indeed, also a dog.
Role: Spot Copy Tagline, Community Management Strategy, Social Replies, Response Matrix
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Kelsey Mihachik 