New Yorkers were justifiably peeved when their iconic landmark, the Empire State Building, was lit green in order to wish the Eagles luck in Super Bowl LVII. Sparking a Twitter debacle amongst localized Giants fans, the building then lit itself red to honor the Chiefs.
Bud Light leaned into this tension, albeit without throwing gas on the flame. For the first time ever, the brand lit the building “Bud Light Blue,” having donated to the NFL’s Salute to Service program. The sentiment behind the stunt was that no matter what fandom you belong to, you could grab a beer and make the Super Bowl #EasyToEnjoy.
Role: Social Copy
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Kelsey Mihachik 