When it comes to insights, the Minnesota Wild stays informed on both 1. Category-specific data, and 2. Activation thought starters from other teams/leagues. By utilizing platforms like SponsorUnited and YouGov, the Partnerships team receives biweekly department-wide share outs. Recent projects have involved evaluating Virtual Placements in comparison to the rest of the NHL and creating sell sheets for prospective clients using the data.
Role: Platform Research, Copywriting, Design
Kelsey Mihachik 