To celebrate the first game of the 23-24 season, Bud Light came on board as a sponsor for both our Kickoff Concert and the Kickoff Sweeps. Modest Mouse performed at the halftime show during our home opener against the Rams, which was promoted via organic and paid social, email, and web ads. The Kickoff Sweeps, which offered one lucky fan the chance to win tickets, travel, and more, used similar promotion tactics and lived in the same look & feel as the concert graphics. An additional photo of the winnable items was leveraged to drive entries on organic social.
On gameday, fans with VIP access to the Modest Mouse pit were given Bud Light-branded Seahawks t-shirts. We also gave Modest Mouse lead singer & guitarist Isaac Brock a Throwbacks jersey for the performance and had our #WeAre12 Bud Light fixture on display in the Muckleshoot Heritage Plaza.
Role: Campaign Strategy, Media Planning, On-Asset Copy, Project Management
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Kelsey Mihachik 