Much like a cold beer, royalty is best when shared. That’s why in this social campaign, Budweiser called upon its consumers to show why they should be crowned the King (or Queen) of Bud. Candidates were asked to submit a photo and share their story for a chance to win $50K.
Role: Community Management Strategy, Social Replies, Response Matrix
Select images link out to social posts. Click to view in-platform.
Kelsey Mihachik 