To launch their new messaging, “Easy to Drink, Easy to Enjoy,” Bud Light recruited talent Miles and Keleigh Teller for their Super Bowl LVII spot.
The campaign included teaser and launch posts from Miles on Twitter, additional posts from Keleigh’s Instagram, and the launch of a dog account for Bugsy Teller the Frenchie.
Bud Light also partnered with meme accounts via Doing Things Media. For extra amplification, the brand asked consumers to vote their spot #1 on USA Today’s “Ad Meter” by releasing email blasts and recruiting Teller fandom accounts. The spot won #6 overall.
Role: Email Copy, On-Asset Copy, Social Copy, Meme Feedback, Social Concepting
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Kelsey Mihachik 