Bud Light has long since created cans for fans of the NFL: specializing packaging to each fanbase with their respective sayings and logos.
In 2022, Bud Light shot a social-only spot of the cans: promoting it on their channels to get fans ready to crack open the first beer of football season. The program was amplified with posts from the brand’s partner teams and players, as well as a series of cooler giveaways that encouraged fans to stock up.
Role: Social Copy, Partner Suggested Copy, Social Concepting
Select images link out to social posts. Click to view in-platform.
Kelsey Mihachik 