Bud Light has long supported LGBTQ+ rights, and as a plus-up to their annual limited-edition Pride Month bottle, the brand partnered with small businesses that were LGBTQ+ owned in order to spread the message. Businesses they amplified included Big Gay Ice Cream (NYC), Denver Bouldering Club, Froot Loots (Hollywood), Jumper Maybach, Wooden Table (Oakland), and Four Muddy Paws (St. Louis).
Role: Social Copy, Social Concepting
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Kelsey Mihachik 