To recreate the magic of Wilson the Saint Bernard being featured on the 2021 Holiday Cans, Budweiser ran yet another Pupweiser Contest in 2022. Four-legged entrants were encouraged to pose for a chance to win their own close-up on the brand’s next packaging release.
Budweiser’s social channels participated in 1:1 engagement with consumers – uploading submitted entries onto the can in real-time and pairing them with a clever response.
Role: Community Management Strategy, Social Replies, Response Matrix
Select images link out to social posts. Click to view in-platform.
Kelsey Mihachik 