Each season, the Seattle Seahawks team up with Washington Lottery to offer fans a unique new ticket design to play throughout the year. Due to the release of our Throwback uniforms at the beginning of our 2023-2024 season, we coined the creative as the fan’s “Ticket to the ’90s.” The campaign for the Throwback-themed scratch ticket included web promotion, commercial spots, paid and organic social, and more.
Michael Bennett, the Seahawks Legend featured as the star of the Seahawks Scratch spots, appeared at select home games for Meet & Greets tied to the campaign. Content appeared on the @SeahawksLegends channel: both in-feed and as polls during the week of our Throwback game, where the new jerseys made their debut at Lumen Field.
Role: Campaign Strategy, Media Planning, On-Asset Copy, Project Management
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Kelsey Mihachik 