As a part of the Super Bowl LVII campaign, Bud Light always knew they wanted to help whichever team hoisted the Lombardi celebrate by, “Bringing Home The Bud Light.” Essentially, they would provide the beers for the winning city. But when the two teams competing came down to the Eagles and the Chiefs, the internet lovingly named it, “The Kelce Bowl,” and one more storyline seemed to emerge: Mom.
To reinforce Bud Light’s new “Easy To Enjoy” messaging, the brand weaved in the narrative that Super Bowl LVII would be the most enjoyable yet for Donna Kelce – as no matter the outcome, one of her sons would be the winner.
Role: Idea Pitch, On-Asset Copy, Social Copy
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Kelsey Mihachik 