In a continued effort to make combat sports a brand passion point, Bud Light partnered with boxer Teofimo Lopez – targeting their Texas market with a regional spot, as well as creating a national spot to announce him joining the talent roster.
Post-airing, Bud Light held various social giveaways during Teo’s fights, asking fans to cheer him on for a chance to win signed gloves.
Role: Social Copy, Social Concepting
Select images link out to social posts. Click to view in-platform.
Kelsey Mihachik 