In an annual contest that the Seahawks run in partnership with Toyota of Washington, fans could enter to compete for a Seahawks-wrapped Toyota Tundra. All season long at Lumen Field, a the truck sits atop the Toyota Fan Deck. And at the last home game of the year, the idea is that it’s lowered down for one lucky fan to take home after they win the halftime show competition.
The campaign had a presence on the @12s and @Seahawks organic social channels, but we also ran paid media, email inclusions, and web ads to collect entries. The competition surpassed its goal of 8,000 entries, and the in-game competition (“Deal or No Deal” style) was broadcasted to the jumbotron. Blitz also surprised the truck winners at the Toyota dealership: handing over the keys himself.
Role: Campaign Strategy, Media Planning, On-Asset Copy, Project Management
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Kelsey Mihachik 